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Ryan Estes


1785: Launch a Podcast, Get Podcast Guests or be a Podcast Guest


Neil C. Hughes


November 17, 2021


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“Podcasting has a charming amateurism.” – Ryan Estes

“Finding a relevant audience for a client is a great step. Finding a big audience is even better.” – Ryan Estes

“Don’t worry about the product – let it infiltrate the conversation.” – Ryan Estes

“Be too self-promoting and watch how quickly it gets boring.” – Ryan Estes

“Clarity is a great result of doing podcast interviews.” – Ryan Estes

“If you resonate on a personal level with somebody, they’re more likely to discover your product.” – Ryan Estes

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Launch a Podcast, Get Podcast Guests or be a Podcast Guest – Tech Talks Daily with Ryan Estes

In this episode of “Tech Talks Daily,” Ryan Estes from Kitcaster shares helpful insights for people who are interested in launching their podcast or appearing on a podcast. He discusses the three big questions in the world of podcasting with host Neil Hughes: “How do I launch a podcast without the hassle of editing audio files and submitting them to all the podcast platforms?” “How do I get high-quality guests on my new podcast?”, and “How can I get invited onto more podcasts as a thought leader in 2022?”. 


In this episode, you will learn:

  • What inspired Ryan Estes’ passion for technology and podcasting career
  • About Kitcaster and how it solves the problems of its customers
  • How podcasts can be utilized in modern public relations efforts
  • How podcasts can create brand awareness through personal connections

Good Question & Answer 1:

Neil: One of the things that I’ve always loved about what you are doing is that your team only pitches me guests who kind of fit my show and what I want to achieve. Is that something that’s important to you when working with your clients, whether they be podcast hosts or somebody wanting to appear on a podcast?

Ryan: Yeah, it’s really important. There are three criteria we’re going to look for in a podcast and hope to match it with our clients. The audience size is great. But in podcasting, it’s hard to judge the size of the audience or know where the audience is. So the first thing is, can we match the outcomes of our clients with the kind of content of that podcast? Is it a good match?

And then, the other is just the quality of the show itself. Is it produced well? That’s not necessarily always the best audio quality either, but is it prepared with care? Is somebody actually putting their heart into this and doing this for the right reason? If we can get the relevance right for a client, that’s a great step. If we can find a big audience, that’s even better. And if the quality is good, we consider that a great placement for our clients.

Good Question & Answer 2:

Neil: I’m curious, do you have any examples of how your clients have been able to leverage podcasting views to generate leads, validate new products, and create those new opportunities? By simply sharing those stories?

Ryan: This is what’s probably most important to methat people get something out of it. In the beginning, we really spend a lot of time looking for those outcomes. What is it that you’re looking to get? It could be fundraising, finding venture-backed, or venture capitalists and angels to help with their project. Those are the outcomes they’re often looking for. They could be recruiting, or they’re looking for new talent. 

Everybody’s looking for prospects, of course. People are looking for networking opportunities, people are looking to volt, their personal brand, thought leadership, and things like that. We spend a lot of time prioritizing these outcomes so that we can kind of match the audience to the podcast. We’ve got examples of all of that. 

We’ve had people do seven-figure raises, introduced to an investor that listened to them on a podcast. We’ve had people do senior engineer hiring from podcast interviews. So generally speaking, we’re pretty confident that we know maybe the half dozen outcomes our clients are looking for, and we’ve delivered on those.


Additional Topics Discussed:

  • Delivering the message (or what you’re trying to sell) in a balanced way
  • Getting the best returns for your podcast
  • Different tools for podcast interviews

Host / Podcast Bio

Neil C. Hughes is a tech columnist, best-selling author on Amazon, and a ghostwriter for tech leaders and entrepreneurs. He is also the host of the Tech Talks Daily Podcast, where he discusses the latest business and tech trends. 

In his daily podcast, Hughes explores how innovative technologies can help overcome various business challenges. He talks to industry leaders and problem solvers as they share their success stories and lessons learned. 

Guest Bio:

Ryan Estes is the co-founder of Kitcaster, a podcast booking agency. He helps business tech clients, such as funded startup founders, entrepreneurs with exits, and C suite execs book top podcast interviews to share their stories with a wider audience.

Estes has owned a media and marketing agency for the last ten years. With his expertise, he facilitates thousands of extraordinary conversations and leverages podcasts for meaning and profitability. 

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