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The Subtle Art of Not Yelling

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Ryan Estes


All we do is…


Miles Hanson and Bill Small


January 19, 2022


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Quotes 🗣

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“It brings me clarity to know how important simplicity is for a business.” – Miles Hanson

“Continue to grow and get better.” – Miles Hanson

“All you can do is keep showing up.” – Bill Small

“Just because you can do something doesn’t mean you should.” – Bill Small

“To move forward, we need a target, accountability, support, and feedback.” – Bill Small

Article Summary 📝

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The Subtle Art of Not Yelling: “All we do is…” With Ryan Estes

In this episode of The Subtle Art of Not Yelling, hosts Miles Hanson and Bill Small talk about the importance of simplifying business processes with Kitcaster co-founder Ryan Estes. The interview covers how entrepreneurs can thrive in today’s modern business environment without overwhelming themselves. 

As host Bill Small mentions in the podcast, “Just because you can do something doesn’t mean you should.”


In This Episode You Will Learn:

  • How to grow a business without being the loudest person on the block
  • The importance of clarity for companies of all sizes and industries
  • How to solidify processes by doing the same things over and over
  • How trying to do too many things can be harmful to entrepreneurs


Good Question & Answer 1:

Bill: Ryan would like to talk about the role podcasts play in healing our alien culture. Tell me more about that. I want to know more about that.

Ryan: You know, maybe this could be a product of guilt a little bit. Being that, you know, we were so early to social media marketing and such an evangelist of it since the beginning. 

And now, social media feels kind of vulgar in aspects — not intrinsically, but what it’s become. It has metastasized a bit, and I’m being harsh and judgmental, but it certainly seems that way. It seems like culture wasn’t ready for it in the way I thought it was. 

What I always loved about podcasting is it plays on people’s general decency, courtesy, and politeness. You know, people who are total opposites come together for a conversation, and they’ll find common ground almost instantaneously. 

We evolved to be social creatures. If the pandemic shows us anything, it’s that we’re super vulnerable. And these problems are of a global magnitude, where the consequences are severe. 

Becoming a more peaceful, thoughtful person changes the cultural milieu, from a war-type to a cooperation-type one. It’s the only way we can fix our alien culture. 

For a long time, we’ve had to deal with nuclear weapons. But in 10 to 15 years, high school kids can create new viruses with the tools they have. 

There’s a sense of urgency here, of changing our culture. We should offer new narratives and realize we have to take care of one another.  


Good Question & Answer 2:

Miles: Do you have any insights or stories that have led to your ability to keep things so clear and simple?

Ryan: What you find is that if you do everything, you actually do nothing. People have a limited ability to understand what you do, and I learned that from having a digital marketing agency. 

I used to say, “We do product launches, ad campaigns, and CPC campaigns.” And they have no idea what these things mean. 

What you can do is tap into people’s innate desire to help. So if I tell people I sell hotdogs, they’ll be like, “Oh my God, my buddy has a baseball field. He needs a hotdog guy.” They make the connection. And people who refer companies are obviously critical to a young business. 

So, simplifying your business just so you can talk about it is really important. But also, it’s essential to differentiate between services and productized services. Productized services are those you buy as a product instead of hiring outsourced staff. 

In our case, it was offering consumers three podcasts per month for six months. And then, we explain the program. Afterward, it becomes a walkthrough. 

Simplifying your tone is a sales trigger that can hold somebody’s attention long enough for them to understand the advantages you offer. 


Additional Topics Discussed:

  • Connecting with audiences
  • The importance of referrals and networking
  • Focusing on a core message


Host Bio: Miles Hanson

HeartFunnels owner Miles Hanson is a markitect — a marketing architect, if you will. He helps introvert entrepreneurs build sustainable marketing ecosystems. 

Miles is a digital marketing expert and offers content marketing, search engine optimization (SEO), and social media services. 

He believes in growing businesses by doing less — no bro marketing, no over-engineering, no fluff. For him, a simplified, hyper-targeted, well-designed plan is the best way to thrive in the current business setting. 


Host Bio: Bill Small

Artist Mind Inc Solutions owner Bill Small is a badass business coach, mindfulness teacher, and singer-songwriter. 

He specializes in teaching business owners and company decision-makers how to perform at a high level without feeling overwhelmed. 

In sports and business, a dedicated coach can help trainees reach their full potential. And like an Olympic instructor, he knows how to turn opportunities into winning moments. 

He has the knowledge, skill, and experience to help entrepreneurs address the challenges of running and growing a business.


Resources and Links Mentioned in the Show:

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