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A Few Things

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Ryan Estes


Ryan Estes + DeLon Canterbury – A Few Things – 32 Min


Jim Barrood


January 13, 2022


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“No secret sauce. It’s just caring and spending time creating good relationships.” -Ryan Estes

“The only way we can fix our problems is through communication.” -Ryan Estes

“With action and a common purpose, let us dismantle the barriers that divide us.” -Ryan Estes

“To me, a conversation is everything.” -Ryan Estes

If you can separate yourself from the product itself, it’ll be a lot less painless to kill the idea when it’s not working.” -Ryan Estes

“When I’m writing, I’m trapped in between the lines. I escaped when I finished the run.” -Ryan Estes

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Ryan Estes + DeLon Canterbury – A Few Things

In this episode, Ryan Estes and DeLon Canterbury talk about a few things with the host Jim Barood. Ryan discusses his journey before being in love with podcasting. He had a career in music. And, as a father, he came to the realization that the local music industry lacked a fulcrum of commerce, so he made the difficult decision to give up music. With his creative process and hard work, he fell in love with podcasting, and he said that conversation is everything to him.

On the other hand, Delon Canterbury is a pharmacist and founder of geriatrics, a telehealth D prescribing company. Delon really cares for the people he helps and especially cares for the senior citizens. He told the story of his grandmother and how that experience has shaped him and his work ethic. As they both come from different backgrounds, their conversation is really interesting, and it’s great to see how they are both able to learn from one another.


In this episode, you will learn:

  • Ryan Estes’ pivoting careers and how he transitioned to podcasting.
  • Delon Canterbury’s story of his grandmother and how it has impacted him and his work ethic.
  • The importance of D prescribing.
  • The secret sauce in hiring and retaining employees nowadays.


Good Question & Answer 1:

Jim Barrood: Talk to us about how you got to where you are now, Ryan?

Ryan Estes: You bet. So, 12 years ago, I started Denver’s first social media marketing company called Talk launch. And about the same time, I was pivoting careers. I had a career in music, and I also had two young babies. And, you know, the local music industry is not necessarily the fulcrum of commerce. So, I had some tough decisions to make. I kind of left my music career. And, as a part of what I was doing with my marketing agency, I kind of fell in love with podcasting really early on. So, I started producing my own podcasts. And as that kind of matured, I introduced podcasting to my business. I’d launched the Denver business podcast to some decent success. And I’ve just basically been involved in podcasting ever since. A couple of years ago, my co-founder and I were having coffee, and we met because of podcasting and decided that podcasting would be something fun to work on together. So, we kind of sketched out on a napkin that Kitcaster would have some initial success on the pilot program. So, we wrapped a brand around it. Two years later, here we are.


Additional Topics Discussed:

  • The power dynamics between doctors and patients.
  • The importance of patient advocacy.
  • How does podcasting help entrepreneurs and executives market and brand themselves and their companies to grow.
  • Tips and advice on starting a business.


Host/Podcast Bio: 

James Barood is a global speaker, innovation ecosystem leader, advisor, and author. He has been on the ground with entrepreneurs early in their journeys as they build companies from scratch into sustainable businesses that have helped grow economies.

James’ expertise is in innovation ecosystems, understanding what causes them to thrive or wither, which he gained from working with startups of all sizes, industries, stages, and geographies for many years.


Guest Bio:

Ryan Estes

Ryan Estes is the co-founder of Kitcaster, a media and marketing agency for entrepreneurs. He has owned his company for ten years. For eight of those years, he hosted the founder’s podcast Talklaunch, which consistently ranked in the iTunes “Top 100” podcasts with more than a quarter-million downloads.

He attributes $1M+ in revenue for many businesses as a direct result of his podcasting efforts — the medium possesses significant opportunity for entrepreneurs.


Host / Podcast Bio:

DeLon Canterbury

DeLon Canterbury is the founder and Chief Executive Officer of GeriatRx, Inc. He has worked in the retail setting at Walgreens for a couple of years as a manager. In addition, DeLon has been a patient care advocate for many years. He is a pioneer of genetic testing for personalized medication therapy.

Canterbury dedicated his career to assisting low-income and rural socioeconomic populations throughout the Triangle, especially the senior citizens, to help his patients live healthier lives by guiding them through their health journeys.


Resources and links mentioned in the show:

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