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Richard White


Album 4 Track 10 – Richard White, CEO and Founder, Fathom


DC and Larry


April 28, 2022


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“I don’t get out of bed in the morning to make revenue. That doesn’t excite me. What excites me is shipping a product that people are going to be happy with.” – Rich White

“I like building things that give people more time to waste rather than waste more of their time.” – Rich White

“With marketing, you should zig when everyone else zags. By the time there’s a blog post telling you how to do it, that’s not the way to do it anymore.” – Rich White

“We go hard in the paint for customer advocacy.” – Rich White

“There’s no one-size-fits-all prescription for marketing in tech: find something unique that maps to your business and your go-to-market.” – Rich White

“The best goals have intrinsic motivation.” – Rich White

“One of the things we’re trying to do at Fathom is make a virtual meeting better than an in-person meeting.” – Rich White

“Optimize for serendipity.” – Rich White

“I am shocked at the number of brands that put money into marketing and branding and product, only to have all that undone by bad customer care experiences.” – Rich White

Publishing Schedule 📅

Two weeks at a glance