Podcast Content Studio

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Details

The PR Podcast

Podcast name

Matt Krayton

Guest

152. Matthew Krayton, Founder of Publitics on Political PR and Election Day

Jody Fisher

Host

November 6, 2023

Date

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Podcast Social Link

Quick links

Video A📱

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Copy for Video A✍️

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We believe everyone deserves a shot at a healthy life, starting with affordable healthcare, clean air & water, food security & good jobs with dignity & safety.

Let’s lead with empathy, understand people’s struggles, and build a system that works for all.

Hashtags for Video A #️⃣

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#HealthcareForAll #CleanAirCleanWater #FoodSecurity #DignifiedWork #SafetyFirst #EmpathyMatters #BuildingABetterFuture

Video B📱

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Copy for Video B✍️

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Words matter, but so does delivery! Effective communication isn’t just about the “what,” it’s about the “how.” ️

Find the candidate’s natural style – witty humor, clear explanation, or something else? Lean into it!

Authenticity builds trust and resonates with audiences. ✨

Hashtags for Video B #️⃣

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#communication #leadership #authenticity #recruiting #hiring #candidateexperience #interviewskills #personalbranding

Video C📱

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Copy for Video C✍️

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We’re witnessing the rise of the “vibes era” in politics, where gut feelings and emotional resonance trump spreadsheets and data.

This shift is shaping how we engage with clients, navigate campaigns, and understand the pulse of the electorate.

Want to ride the wave? Let’s talk vibes.

Hashtags for Video C #️⃣

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#PoliticalStrategy #EmotionalIntelligence #BeyondTheNumbers #CampaigningWithVibes #TheFutureOfPolitics #ClientInsights #VibeCheck

Video D📱

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Copy for Video D✍️

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Juggling multiple platforms to nail the perfect vibe can be exhausting. But here’s the secret: authenticity shines through, no matter where you roam.

Focus on creating content that resonates with YOU, then let your passion guide your platform choices.

Remember, #QualityOverQuantity and #CommunityMatters. Who knows, you might just spark a conversation that ripples across the web!

Hashtags for Video D #️⃣

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#AuthenticMarketing #ContentStrategy #BeYou

Video E📱

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Copy for Video E✍️

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Even with economic anxieties biting and personal concerns weighing heavy, I witnessed history in those swing states.

People who rarely raise their voice, often leaning conservative, woke up and voted. Their voices, usually unheard, resonated loud and clear. In contrast, the other side’s silence spoke volumes.

We’ve seen the power of engagement, the importance of showing up. Let’s keep the momentum going, beyond election season.

Hashtags for Video E #️⃣

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#SwingStateTurnout #UnexpectedVoices #BreakingBarriers #GrassrootsMovement #GetOutTheVote #CivicEngagement #EmpoweredCitizens

Publishing Schedule 📅

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Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.

 

Platforms:

  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.

 

Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.

 

Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.

 

Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.

 

Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.

 

Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.

 

By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.