Podcast Content Studio

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The Green Insider

Podcast name

Matt Krayton


Political Risk and Clean Energy Today on The Green Insider



February 16, 2024



Podcast Social Link

Quick links

Video A📱

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Copy for Video A✍️

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Beyond the executive suite, strong clean energy advocacy needs specifics.

Let’s move from slogans to actionable plans! 

Hashtags for Video A #️⃣

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#CleanEnergy #ClimateAction #Sustainability #RenewableEnergy #FutureofWork #GreenJobs #LetsGetConcrete

Video B📱

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Copy for Video B✍️

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A diversified energy mix has its pros and cons.

Take natural gas: opinions on increasing or reducing production are all over the map.

Hashtags for Video B #️⃣

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#energy #energytransition #naturalgas #climatechange #renewables #sustainability #futureofenergy

Video C📱

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Copy for Video C✍️

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Young Americans prioritize ethics and sustainability! ♻️

Studies show they’re more willing to pay extra for products aligning with those values.

Understanding demographics is key, but this trend highlights a growing focus on responsible consumption.

Hashtags for Video C #️⃣

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#SustainableBusiness #EthicalConsumerism #GenZSpends #ConsciousConsumer #FutureOfRetail

Video D📱

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Copy for Video D✍️

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Young consumers are holding brands accountable for their social impact.

Companies that prioritize giving back and ethical practices resonate more with this generation.

Hashtags for Video D #️⃣

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#ConsciousConsumerism #BrandValues #SocialResponsibility #GenZ #Millennials #TheFutureIsResponsible

Video E📱

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Copy for Video E✍️

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Shouldn’t our political views impact whether we see weather changes in our own communities?

We all live in the same reality, yet polls show a big partisan gap on acknowledging extreme weather events.

Hashtags for Video E #️⃣

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#climatechange #science #perception #politics #extremes weather

Publishing Schedule 📅

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Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.



  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.


Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.


Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.


Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.


Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.


Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.


By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.