Podcast Content Studio

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Details

PR 360

Podcast name

Matt Krayton

Guest

Bridging the Gap Between Business and Politics with Matt Krayton

Jody Fisher

Host

December 6, 2023

Date

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Podcast Social Link

Quick links

Video A📱

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Copy for Video A✍️

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Culture shift alert! The line between “business” and “politics” seems blurrier than ever.

From climate to vaccines, every issue feels charged.

That’s why we help clients navigate & communicate effectively on hot button topics with nuance & empathy.

Hashtags for Video A #️⃣

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#CulturalMoment #StrategicComms #MessagingThatMatters #ReputationManagement #AuthenticBrandVoice #EmpathyWins

Video B📱

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Copy for Video B✍️

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CEOs & C-Suite, silence isn’t an option anymore. Consumers crave purpose, & brands must stand for something. Time to ditch the sidelines & champion causes aligned with your values.

Let’s build a better world, one conscious choice at a time.

Hashtags for Video B #️⃣

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#PurposeDrivenLeaders #BrandWithHeart #SocialImpact #ConsumersCare #BeyondProfit #LeadWithAction #AuthenticBrands

Video C📱

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Copy for Video C✍️

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Our environment isn’t just a feel-good backdrop for business, it’s the foundation of our entire economy.

Without a healthy planet, there’s no market, no jobs, no future.

Time to shift beyond “good for the environment” and embrace “essential for our survival.”

Hashtags for Video C #️⃣

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#EnvironmentFirst #SustainableBusiness #NoPlanetNoProfit #GreenEconomy #FutureProofing

Video D📱

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Copy for Video D✍️

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Forget campaigns jumping on trends. The most impactful work aligns with a brand’s core values, not bandwagon hashtags.

Authenticity resonates deeper, builds trust, and sparks meaningful conversations.

Let your purpose guide your voice, not fleeting headlines.

Hashtags for Video D #️⃣

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#BrandVoice #CauseMarketing #AuthenticImpact #PurposeDriven #MoveTheNeedle

Video E📱

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Copy for Video E✍️

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Silence speaks volumes. Holding back from every trend or collaboration isn’t weakness, it’s brand clarity.

Saying no protects your voice and builds trust.

Focus on what aligns, let the rest fade.

Hashtags for Video E #️⃣

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#AuthenticityMatters #StrategicSilence #BrandLoyalty #QualityOverQuantity #LessIsMore

Publishing Schedule 📅

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Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.

 

Platforms:

  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.

 

Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.

 

Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.

 

Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.

 

Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.

 

Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.

 

By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.