Podcast Content Studio

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Details

Shark Bite Biz

Podcast name

Marshall Darr

Guest

#238 Health Benefits Alternatives with Marshall Darr of StretchDollar

Episode

David Strausser

Host

March 11, 2024

Date

 

Podcast Social Links

Quick links

Video A📱

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Copy for Video A✍️

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Remote work revolutionized commutes!

Who knew a dream job wouldn’t require a traffic jam?

Let’s celebrate the flexibility that empowers us to focus on work, not the road.

Hashtags for Video A #️⃣

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#workfromanywhere #remotelife #futureofwork #balancedlifestyle #wellbeingwednesday #grateful #commutesofthepast

Video B📱

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Copy for Video B✍️

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New job, new challenge!

Built an email marketing program from scratch, one Google tab and Marketo instance at a time.

What are your favorite resources for mastering a new marketing tool? 

Hashtags for Video B #️⃣

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#MarketingLife #EmailMarketing #GrowthMindset #LearningCurve #FromScratch #Marketo #Google

Video C📱

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Copy for Video C✍️

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Seeing pushback on return-to-office mandates!

Remote work offers a massive talent advantage for forward-thinking companies.

Flexibility is key in today’s job market.

Hashtags for Video C #️⃣

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#remotework #futureofwork #talentmagnet #worklifebalance #winningstrategy

Video D📱

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Copy for Video D✍️

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Frustrated by limited health insurance options for small businesses?

You’re not alone! For 10 years I’ve been tackling this challenge, and I’m excited to share a solution coming soon!

Hashtags for Video D #️⃣

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#SmallBusiness #HealthInsurance #EmployeeBenefits #FutureofWork #Stay tuned

Video E📱

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Copy for Video E✍️

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Crafting attractive benefits packages is crucial, but prioritize what you can deliver.

Explore flexible work options, wellness initiatives – creative solutions exist! 

Hashtags for Video E #️⃣

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#EmployeeBenefits #Healthcare #FutureofWork #WorkLifeBalance #BeHumanAtWork #FlexibleWork

Publishing Schedule 📅

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Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.

 

Platforms:

  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.

 

Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.

 

Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.

 

Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.

 

Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.

 

Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.

 

By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.