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Raw and Real Entrepreneurship

Podcast name

Karthik Suresh


299. Interview with Karthik Suresh, Co-Founder of Ignition: Navigating the Current Venture Capital Market and Staying Resilient


Susan Sly


March 20, 2023



Podcast Social Links

Quick links

Video A📱

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Copy for Video A✍️

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Ever experience “FOMO fundraising”?

Investors who passed initially come knocking once you gain traction (like a term sheet from a hot VC!).

We help founders navigate fundraising & secure the right partners, not just any money.

Follow for more startup funding insights! 

Hashtags for Video A #️⃣

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#startupfunding #fundraising #venturecapital #fomo #entrepreneurlife

Video B📱

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Copy for Video B✍️

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Product launch woes got you down?

Juggling marketing and operations can feel like a constant fire drill.

Ignition helps Product Managers and Product Ops leaders orchestrate seamless launches, freeing you to focus on strategy.

Learn more and breathe easier! 

Hashtags for Video B #️⃣

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#productlaunch #productmanagement #productops #stressfree #launchday

Video C📱

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Copy for Video C✍️

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Early-stage companies, listen up!

Don’t underestimate the power of your story. While later-stage firms rely on metrics, you can captivate investors with a compelling vision and a passionate team.

Focus on what problem you solve and why it matters.

Let your enthusiasm ignite theirs! 

Hashtags for Video C #️⃣

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#startupfunding #earlystage #investorpitch #visionaryleadership #passion

Video D📱

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Copy for Video D✍️

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Feeling burnt out by the startup rollercoaster?

It’s crucial to stay true to your mission and recharge outside of work.

Clear focus on both fuels perseverance.

Let’s chat about building a sustainable startup journey!

Hashtags for Video D #️⃣

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#startuplife #missiondriven #worklifebalance #emotionalwellbeing #entrepreneur

Video E📱

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Copy for Video E✍️

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Landing a $1.5M term sheet is exciting, but the devil’s in the details!

Focus beyond headline numbers. Liquidation & participation preferences impact your future payout.

Founders, educate yourselves before VC negotiations! 

Hashtags for Video E #️⃣

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#startupfunding #term sheet #negotiation #venturecapital #foundertips

Publishing Schedule 📅

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Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.



  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.


Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.


Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.


Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.


Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.


Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.


By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.