Podcast Content Studio

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Details

Biotech Bytes

Podcast name

Jonathon Hill

Guest

Garbage In, Garbage Out: Science, Data, Technology with Jonathon Hill

Episode

Steve Swan

Host

May 22, 2024

Date

Podcast Social Links

Quick links

Video A📱

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Ever felt a calling that pulled you off the beaten path?

I did, leaving medical research to chase the fascinating world of genetic regulation.

Imagine – understanding how genes orchestrate human development!

Follow for insights on this frontier of science!

Hashtags for Video A #️⃣

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#geneticregulation #sciencecommunication #phdlife #humandevelopment #futureofmedicine

Video B📱

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The Human Genome Project unlocked a treasure trove of information, but it also highlighted the complex interplay between genes and environment.

Many diseases still lack a genetic diagnosis. We help researchers navigate this complexity, paving the way for new diagnostic tools.

Follow for more! 

Hashtags for Video B #️⃣

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#genomics #research #precisionmedicine #healthcare #futureofmedicine

Video C📱

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Genetics aren’t destiny! Beyond DNA lies the epigenome, a layer of chemical tags that influence gene activity.

These tags shift with age, environment, and even disease.

Understanding the epigenome unlocks new possibilities for prevention and treatment. 

Hashtags for Video C #️⃣

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#epigenetics #personalizedmedicine #healthinnovation #dna #futureofmedicine

Video D📱

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Started with a targeted methylation sequencing project & realized its potential stretched far beyond!

This powerful tool unlocks valuable insights across various contexts.

We’re excited to share it with the world! Follow for updates on this innovative tech. 

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#methylationsequencing #epigenetics #researchtools #scientificdiscovery #innovation

Video E📱

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Diversity in clinical trials isn’t just about fairness, it’s about science!

Epigenetic signals can vary across demographics, impacting treatment effectiveness.

Inclusive research leads to better medicine for everyone. 

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#diversityinmedicine #clinicaltrials #epigenetics #healthcare #personalizedmedicine

Publishing Schedule 📅

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Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.

 

Platforms:

  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.

 

Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.

 

Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.

 

Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.

 

Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.

 

Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.

 

By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.