Podcast Content Studio

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Details

The MarTech Podcast

Podcast name

Joe Zappa

Guest

TBD

Episode

MarTech

Host

Date

 

Podcast Social Links

Quick links

Video A📱

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Copy for Video A✍️

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Sustainable marketing listens first!

Data reveals what truly resonates with your audience, shifting focus from product specs to addressing bigger trends within your industry.

Combat commoditization by crafting a memorable brand narrative that goes beyond mere feature comparisons.

Hashtags for Video A #️⃣

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#SustainableMarketing #CustomerCentric #BrandStorytelling #DataDriven #StandOut

Video B📱

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Copy for Video B✍️

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Big announcement? Building anticipation takes time.

Consistent industry insights & valuable content are key to grabbing media & audience attention.

Are you nurturing relationships for long-term success?

Hashtags for Video B #️⃣

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#PublicRelations #ContentMarketing #ThoughtLeadership #BuildRelationships #EarnedMedia #OrganicGrowth #StartToday

Video C📱

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Copy for Video C✍️

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Founders often hustle for those first customers, getting their hands dirty to truly understand their ideal audience. But before you crank out content, take a step back!

Who are you trying to reach, and what will resonate with them?

Finding product-market fit is key to crafting content that truly connects.

Hashtags for Video C #️⃣

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#StartupLife #FoundersJourney #ContentMarketing #ProductMarketFit #KnowYourAudience #BuildRelationships #Startups

Video D📱

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Copy for Video D✍️

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Time to rewrite the marketing narrative! Is your content focused on your own heroics, or empowering customers to achieve greatness within their companies?

Customers don’t need a savior, they need a sidekick!

Craft compelling stories that position your solution as the secret weapon that helps them conquer challenges and shine.

Hashtags for Video D #️⃣

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#CustomerCentric #MarketingStrategy #HeroEffect #Empowerment #ContentMarketing #ResultsMatter #MakeThemTheStar

Video E📱

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Copy for Video E✍️

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Don’t wait for a “big announcement” to grab attention!

Become an AdTech & MarTech authority by consistently engaging in industry conversations.

Building relationships & thought leadership transcends commoditization.

True differentiation lies in commanding attention, not just features.

Hashtags for Video E #️⃣

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#ThoughtLeadership #AdTech #MarTech #ContentMarketing #BuildRelationships #StandOutFromTheCrowd #OrganicGrowth

Publishing Schedule 📅

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Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.

 

Platforms:

  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.

 

Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.

 

Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.

 

Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.

 

Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.

 

Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.

 

By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.