Podcast Content Studio

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Details

B2B Revenue Leaders

Podcast name

Derek Osgood

Guest

Product Is A Marketing Function | Derek Osgood (Ignition)

Episode

Dustin Dysick

Host

August 22, 2023

Date

 

Podcast Social Links

Quick links

Video A📱

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Copy for Video A✍️

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Steve Jobs, the marketing legend, was a product visionary at heart.

His brilliance stemmed from understanding customer needs and weaving them into compelling stories.

Great marketing starts with the product!

Let’s chat about crafting your brand narrative.

Hashtags for Video A #️⃣

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#marketingstrategy #productstorytelling #customercentric #stevejobs #branding

Video B📱

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Copy for Video B✍️

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Frustrated by marketing campaigns that miss the mark on product launches?

Siloed teams often lack visibility into product roadmaps, leading to misaligned messaging.

We bridge the gap! Let’s chat about creating marketing that excites customers for what’s coming next. 

Hashtags for Video B #️⃣

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#productmarketing #marketingstrategy #alignment #launchplanning #customerengagement

Video C📱

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Copy for Video C✍️

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Missing customer insights? Daily customer calls are a game-changer.

Hearing their needs firsthand sparks marketing magic! Join customer success calls and learn what resonates most.

Follow for more marketing insights! 

Hashtags for Video C #️⃣

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#customercentric #marketingstrategy #customerexperience #marketingeffectiveness #growthhacking

Video D📱

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Copy for Video D✍️

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Confused roadmap hindering your product launch?

Companies often struggle with the difference between features and products.

This leads to a bloated roadmap and unclear value proposition. We help define clear product vision, ensuring features drive user needs, not internal processes.

Follow for more product strategy insights! 

Hashtags for Video D #️⃣

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#productmanagement #productstrategy #goproductmanagement #roadmap #userneeds

Video E📱

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Copy for Video E✍️

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Product vs. Marketing: The Soft Launch Showdown!

Don’t confuse early learning with a big reveal. Soft launches gather crucial customer insights before a splashy debut.

Let’s bridge the gap and launch smarter, together!

Hashtags for Video E #️⃣

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#productlaunch #marketingstrategy #softlaunch #customerexperience #collaboration

Publishing Schedule 📅

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Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.

 

Platforms:

  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.

 

Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.

 

Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.

 

Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.

 

Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.

 

Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.

 

By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.