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Details

GRID Income Flip Podcast

Podcast name

Chris Younger

Guest

#44. Chris Younger—Building And Selling Businesses

Episode

Rob Chevez

Host

May 29, 2024

Date

Podcast Social Links

Quick links

Video A📱

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Copy for Video A✍️

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A strong brand is your golden ticket to customer loyalty.

Loyal customers keep coming back, fueling sustainable growth.

It’s a flywheel effect compared to project-based businesses where each win resets the cycle.

Hashtags for Video A #️⃣

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#BrandBuilding #CustomerLoyalty #GrowthStrategy #FlywheelEffect #BusinessDevelopment

Video B📱

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Copy for Video B✍️

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Cautiously optimistic about the markets!

Valuations are finding better equilibrium, and upcoming business transitions from retiring baby boomers could fuel steady growth for the next few years.

Hashtags for Video B #️⃣

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#MarketForecast #UpwardTrend #InvestorConfidence #BusinessTransitions #LongTermPlay

Video C📱

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Copy for Video C✍️

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Hindsight is 20/20!

Looking back at 27 potential deals, a third would’ve been amazing, a third met expectations, and a third… well, let’s just say they were valuable learning experiences. The biggest lesson?

It’s all about the people. Great teams with clear goals and talent are the recipe for success.

Hashtags for Video C #️⃣

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#InvestmentStrategy #TeamworkMakesTheDreamWork #LearningExperience #PeoplePower

Video D📱

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Copy for Video D✍️

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Passionate customers are a goldmine for investors!

Their enthusiasm tells you the business is delivering something truly compelling.

What are the signs you see in your customer base that signal a great investment opportunity?

Hashtags for Video D #️⃣

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#CustomerLove #InvestorInsights #BusinessEvaluation #MarketValidation #BrandAdvocates #GrowthPotential #SmartInvestment

Video E📱

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Copy for Video E✍️

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Attention sellers! Many haven’t fully grasped the impact of higher interest rates.

Zero Fed rates were a historical anomaly, fueling inflated valuations. Now, with rates returning to normal levels, valuations need to adjust.

Sellers, be prepared for a shift in buyer expectations!

Hashtags for Video E #️⃣

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#InterestRateImpact #ValuationsReset #MarketShift #SellerExpectations #InvestmentLandscape #StrategicTransactions

Publishing Schedule 📅

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Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.

 

Platforms:

  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.

 

Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.

 

Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.

 

Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.

 

Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.

 

Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.

 

By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.