Podcast Content Studio

Click here for a tour of this page. 

Details

Failing to Success

Podcast name

Chris Younger

Guest

324 | “Selling Your Business & Preparing for an Exit” with Chris Younger of Class VI Partners

Episode

Chad Kaleky

Host

January 25, 2024

Date

Podcast Social Links

Quick links

Video A📱

Click 📋 to copy

Copy for Video A✍️

Click 📋 to copy

Negotiating a business transaction can be a complex game, riddled with pitfalls for the unprepared.

Imagine going up against a seasoned pro like Phil Mickelson as an average golfer – that’s the disadvantage many entrepreneurs face.

Having a skilled teammate, well-versed in negotiation strategies and buyer tactics, can be your game-changer.

They can advocate for you, navigate complexities, and help you secure the best outcome.

Hashtags for Video A #️⃣

Click 📋 to copy

#businessnegotiation #entrepreneur #expertguidance #strategicpartnership #avoidingpitfalls #securingvalue #winningoutcomes

Video B📱

Click 📋 to copy

Copy for Video B✍️

Click 📋 to copy

My career journey began with a formative experience in acquisitions, fostering a deep admiration for the dedication and drive of entrepreneurs.

This admiration translated into the creation of Class IV, a business model focused solely on supporting and empowering the entrepreneurial spirit.

Every day, interacting with these passionate individuals brings immense purpose and joy, similar to the sentiment of finding fulfillment in one’s work.

What ignites your passion in your professional journey?

Hashtags for Video B #️⃣

Click 📋 to copy

#entrepreneurfocused #supportingdreams #buildingtogether #meaningfulwork #inspiredbyindividuals #passionproject #everydaysummit

Video C📱

Click 📋 to copy

Copy for Video C✍️

Click 📋 to copy

M&A: Don’t leave money on the table!

Identifying and mitigating business risks before going to market can significantly boost your value proposition. It’s an investment of time and energy that pays off in the long run.

What proactive steps do you take to maximize value in complex deals?

Hashtags for Video C #️⃣

Click 📋 to copy

#mandaprofessionals #dealpreparation #riskmanagement #maximizingvalue #strategicdecisions #businesssales #exitplanning

Video D📱

Click 📋 to copy

Copy for Video D✍️

Click 📋 to copy

When considering acquisition, understand your market and value.

SaaS businesses with high growth and strong metrics can potentially exit around $5-10 million in revenue.

However, other businesses with lower margins or less recurring revenue may need to reach $20-25 million for institutional interest from private equity or strategic buyers. 

Hashtags for Video D #️⃣

Click 📋 to copy

#businessexit #saasvaluation #acquisitions #strategicbuyers #privateequity #mergersandacquisitions #knowyourvalue

Video E📱

Click 📋 to copy

Copy for Video E✍️

Click 📋 to copy

Selling your business? Don’t rush the process!

Before hitting the market, getting to know your business and building a compelling narrative is crucial.

Then comes identifying potential buyers and creating a targeted list. This groundwork can take 4-8 weeks, followed by a similar timeframe for bankers to engage buyers, gather materials, and solicit initial bids.

Remember, a successful sale requires preparation and patience.

Hashtags for Video E #️⃣

Click 📋 to copy

#businessexit #mergersandacquisitions #investmentbanking #strategicplanning #knowyourvalue #buildinganarrative #prepareforsuccess

Publishing Schedule 📅

Click the link to publish

Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.

 

Platforms:

  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.

 

Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.

 

Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.

 

Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.

 

Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.

 

Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.

 

By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.