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Women Entrepreneurs Radio

Podcast name

Ashley Stanford

Guest

“Benefits of Word-of-Mouth Marketing in a Digital World” with Digital Marketing Consultant Ashley Cline

Episode

Deborah A. Bailey

Host

October 26, 2022

Date

 

Podcast Social Links

Quick links

Video A📱

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Copy for Video A✍️

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Early on, I honed my marketing skills through high school club competitions.

The constant feedback loop and focus on improvement fueled my passion for optimization.

What ignites your drive to excel?

Hashtags for Video A #️⃣

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#marketingcareer #alwayslearning #optimizationobsessed #highschoolexperience #marketingcompetitions #nationalrecognition #driventoimprove

Video B📱

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Copy for Video B✍️

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Identifying the power of word-of-mouth marketing in events, I saw an opportunity.

Event attendees are the best source for referrals – their friends and family likely share similar interests.

Ice Cream Social began by fulfilling this need, proving the effectiveness of leveraging existing networks.

Hashtags for Video B #️⃣

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#wordofmouthmarketing #eventsindustry #referralstrategy #icecreamsocial #entrepreneurlife #buildanaudience #communitydriven

Video C📱

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Copy for Video C✍️

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In marketing, a little knowledge goes a long way.

Blindly outsourcing tasks like Facebook ads or website development can be risky.

What marketing basics do you find most valuable?

Hashtags for Video C #️⃣

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 #marketingbasics #informeddecisions #empoweryourbusiness #marketingstrategy #hiringtips #avoidtheblackbox #doitbetter

Video D📱

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Copy for Video D✍️

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Marketing might seem complex, but the core strategy stays the same!

It’s the tactics that keep things exciting (and sometimes challenging). In today’s digital world, staying active is key to getting noticed.

Solopreneurs, this can feel like a lot to handle, but many businesses have marketing teams to share the load.

Does your team have the tools to keep up with the ever-changing landscape?

Hashtags for Video D #️⃣

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#marketingmagic #digitalstrategy #alwaysbelearning #solopreneurlife #marketingteamgoals #stayingcompetitive #futureproofyourbusiness

Video E📱

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Copy for Video E✍️

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You call yourself a “preneur” – and rightfully so!

Intrapreneurship thrives on initiative.

What internal project are you most proud of creating?

Hashtags for Video E #️⃣

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 #intrapreneurlife #corporatesocialinnovation #careerdevelopment #buildyourownrole #initiativematters #ticketsocket #makinganimpact

Publishing Schedule 📅

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Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.

 

Platforms:

  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.

 

Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.

 

Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.

 

Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.

 

Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.

 

Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.

 

By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.