Podcast Content Studio

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What Gets Measured

Podcast name

Ashley Stanford


Amplify & Engage: Unleashing The Digital Marketing Mix


Jake Sanders


July 11, 2023



Podcast Social Links

Quick links

Video A📱

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Copy for Video A✍️

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Biggest mistake I see? Winging it!

Building a business without a strategy is a recipe for disaster.

Set clear goals and create a roadmap to achieve them.

Hashtags for Video A #️⃣

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#strategy #planning #businessgrowth #avoidthebuildtrap

Video B📱

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Copy for Video B✍️

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Clear communication is key!

Before contracts are signed, we ensure everyone’s on the same page by outlining goals and defining deliverables in detail.

Hashtags for Video B #️⃣

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#ProjectManagement #Transparency #Teamwork #Success #Deliverables #ClearGoals #ClientSatisfaction

Video C📱

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Copy for Video C✍️

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Don’t miss out on the power of SMS marketing!

High open rates and direct customer connections make it a game-changer.

Get started today and stay ahead of the curve. 

Hashtags for Video C #️⃣

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#SMSMarketing #CustomerEngagement #MobileMarketing #GrowYourBusiness #LeadGeneration

Video D📱

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Copy for Video D✍️

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There was surge in online connections, and those networks are thriving!

We’re still building relationships and sharing ideas, just through a different lens.

The future of networking is hybrid, and I’m excited to see what connections we make next.

Hashtags for Video D #️⃣

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#FutureofWork #HybridNetworking #OnlineConnections #BuildingRelationships #Grateful

Video E📱

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Copy for Video E✍️

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Word-of-mouth marketing reigns supreme! Not only is it the most cost-effective channel, but it amplifies the impact of existing campaigns like Facebook Ads or email marketing.

By leveraging online buzz, you can significantly reduce acquisition costs – that’s the power of authentic connections!

Hashtags for Video E #️⃣

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#WOMMarketing #CustomerAdvocacy #SocialProof #MarketingEfficiency #GrowYourBusiness

Publishing Schedule 📅

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Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.



  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.


Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.


Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.


Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.


Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.


Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.


By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.