Podcast Content Studio

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Details

Upon Arrival

Podcast name

Ashley Stanford

Guest

Ep104 Designing your own life in the events industry, with Ashley Cline

Episode

Adelaine Ng

Host

May 25, 2024

Date

 

Podcast Social Links

Quick links

Video A📱

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Copy for Video A✍️

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As a marketer, I’ve learned a valuable lesson: rushing rarely leads to success.

While I love a good challenge, unrealistic timelines can hinder the effectiveness of any campaign.

My sweet spot? Knowing the lead time needed to craft a winning strategy. So next year, plan ahead!

Hashtags for Video A #️⃣

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#MarketingStrategy #PlanningWins #TimeToMarket #SettingBoundaries #MarketingMagic

Video B📱

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Copy for Video B✍️

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Did you know? Nearly 70% of people browsing event tickets online ditch their cart!

On mobile, it’s even higher at 80%! But don’t worry, we have the tools to turn those browsers into bookers.

Stay tuned for tips on optimizing your checkout process and boosting conversions!

Hashtags for Video B #️⃣

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EventProTips #CartAbandonment #MobileFriendly #BoostYourSales #GetYourTickets #SeeYouThere

Video C📱

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Copy for Video C✍️

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Stuck in a marketing rut? Here’s my secret weapon: Inspiration hunting!

I research industry events, devour non-marketing books for fresh perspectives, and even schedule playtime!

Who knew a break from the business grind could spark such creativity?

Hashtags for Video C #️⃣

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#MarketingInspiration #ThinkOutsideTheBox #FuelYourCreativity #PlaytimeMatters #LifelongLearning

Video D📱

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Copy for Video D✍️

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Freedom used to mean financial success, but now it’s about time & opportunity!

As an entrepreneur, being there for family & pursuing exciting ideas are key.

How do you define freedom in your career?

Hashtags for Video D #️⃣

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 #EntrepreneurLife #TimeFreedom #OpportunitySeeker #WorkLifeBalance #FluidCareer #FamilyFirst #ChooseYourPath

Video E📱

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Copy for Video E✍️

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Work-from-home secret: listen to your body!

Early mornings offer quiet focus time, while breaks for walks keep energy up.

Understanding your rhythm is key, especially when new to remote work.

Give yourself grace – there’s peaks, valleys, and seasons in work life, too!

Hashtags for Video E #️⃣

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#WFHSuccess #BodyClockMatters #EnergyManagement #FocusTime #EmbraceTheHustle #SeasonalLiving #RemoteWorkLife

Publishing Schedule 📅

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Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.

 

Platforms:

  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.

 

Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.

 

Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.

 

Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.

 

Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.

 

Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.

 

By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.