Podcast Content Studio

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Details

THINK Business Live

Podcast name

Ashley Stanford

Guest

Jon Dwoskin

Host

TBD

Date

/

Podcast Social Link

Quick links

Video A📱

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Copy for Video A✍️

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Cost-Conscious Collaboration: Counting Every Penny for Maximum ROI
When I partner with brands, we dive deep into the financial ocean, dissecting every hard cost like seasoned treasure hunters.

No stone, no spreadsheet cell goes unturned. We ask the tough questions:

Advertising spend: Is it driving the leads and sales we crave, or are we casting pearls before algorithmic swine?
Email tool: Is it a clunky anchor dragging us down, or a sleek ship propelling conversions?
Social referral magic: Is it a viral wave carrying us to new shores, or a mirage in the digital desert?
SMS whispers: Are they sweet nothings to loyal customers, or empty promises in the inbox void?
Every penny counts, and we’re not afraid to get our hands dirty in the data. By meticulously analyzing each cost, we optimize, refine, and chart a course to maximum ROI.

So, climb aboard the cost-consciousness ship, and let’s navigate the financial waters together. We’ll find hidden gems, avoid budgetary reefs, and reach the shores of marketing success!

Hashtags for Video A #️⃣

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#costconsciousmarketing #roihunter #financialoptimization #datadive #everypennycounts #letscollaborate #smarterspending

Video B📱

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Copy for Video B✍️

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Climbing the Ladder, Leaving the Cage: Freedom Redefined
My career climb wasn’t just about the view from the top. It was about unlocking the golden handcuffs, finding that coveted freedom. Back then, it meant financial independence, time to breathe. Today, it’s a different kind of freedom – the freedom of opportunity.

Now, I help others reach for their own rungs, guiding them toward not just financial stability, but a wealth of possibilities. It’s about opening doors to new paths, igniting passions, and empowering them to chase their own definition of freedom.

So, if you’re feeling stuck on the corporate treadmill, remember: the climb might be long, but the vista of opportunity at the top is worth every step. Let’s reach for it together.

Hashtags for Video B #️⃣

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#freedomredefined #careercoach #opportunityunlocked #breakthechains #newpathways #climbtheladder #letsconnect

Video C📱

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Copy for Video C✍️

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The Evolving Digital Marketing Landscape: 2 Years in 4 Channels
The past two years have been a whirlwind in the digital marketing sphere! As a keen observer, I’ve witnessed some major shifts in the main components shaping brands’ online presence:

1. Social Advertising: No longer just a paid reach booster, social ads have become a sophisticated targeting and engagement tool. Platforms like TikTok and Instagram are evolving into immersive storefronts, demanding creative storytelling and seamless buying experiences.

2. Email: The humble email is making a comeback! With inboxes becoming more personal, hyper-targeted segmentation and automation are key for driving engagement and conversions. Think dynamic content and triggered campaigns that feel like a warm conversation, not a cold blast.

3. SMS (The Dark Horse): Forget push notifications, SMS is the new king of personalized communication. Its high open rates and immediate reach make it ideal for building loyalty, sending timely alerts, and driving last-minute purchases. Imagine a sneak peek offer landing directly in your pocket as you walk past a store!

4. Influencer Marketing: It’s not just about celebrity endorsements anymore. Micro-influencers with niche audiences are now trusted voices, offering authentic recommendations and driving organic engagement. Think collaborations that feel genuine, not just sponsored posts.

These four pillars, when combined strategically, can create a powerful digital marketing fortress. But remember, the landscape is ever-changing, so stay curious, experiment, and adapt!

Hashtags for Video C #️⃣

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#digitalmarketingtrends #socialevolution #emailrevival #smsthefuture #influencerauthenticity #adaptevolvethrive #letsconnect

Video D📱

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Copy for Video D✍️

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Ice Cream Social is a great way to grow your customer database, your first-party data, and of course, more referral sales.

Hashtags for Video D #️⃣

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#icecreamsocial #customerdata #referralmarketing #brandlove #sweetstrategy #scoopupnewleads #letsconnect

Publishing Schedule 📅

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Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.

 

Platforms:

  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.

 

Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.

 

Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.

 

Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.

 

Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.

 

Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.

 

By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.