Podcast Content Studio

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Details

THINK Business Live

Podcast name

Ashley Stanford

Guest

Strategic Marketing Plans, Execution, and Optimal Performance

Episode

Jon Dwoskin

Host

February 19, 2024

Date

 

Podcast Social Links

Quick links

Video A📱

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Copy for Video A✍️

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Digital marketing’s holy trinity?

In the past 18 months, Social Ads, Email, and SMS have consistently delivered. They build brand awareness, nurture leads, and drive conversions – all in their unique ways. So, whether you’re crafting a strategy or tactical plan, weave these powerhouses in: social for reach, email for nurturing, and SMS for instant impact.

What’s your digital marketing must-have combo? 

Hashtags for Video A #️⃣

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#DigitalMarketingTrinity #SocialAdsHero #EmailNurturingPower #SMSConversionKing #MarketingStrategiesThatWork #AlwaysOnCampaign #DataDrivenWins

Video B📱

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Copy for Video B✍️

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Guilty of chasing the latest tech trend?

We’ve all been there, especially in the fast-paced world of tech. But sometimes, the most innovative path lies in focusing on what your company does best, not the flashiest new toy.

Let’s ditch the “shiny object” syndrome and build sustainable success on a foundation of core expertise.

What’s your secret to staying focused in the face of tech’s siren song? 

Hashtags for Video B #️⃣

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#TechFocus #SustainableInnovation #CoreCompetency #AvoidingShinyObjects #BuildingSolidGround #StrategicVision #TechLeadership

Video C📱

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Copy for Video C✍️

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Hitting a roadblock? Feeling like the wheels are spinning but you’re not moving forward? Don’t panic!

Having a crystal-clear vision of your ultimate destination and a set of guiding principles for making choices along the way can be your compass through the fog.

Remember, detours are just temporary detours – stay focused on the bigger picture and trust your inner GPS!

Hashtags for Video C #️⃣

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#ClarityIsPower #DecisionMakingMatters #EmbraceTheDetour #NavigateYourGoals #VisionaryMindset #UnstoppableYou #GoalsWorthChasing

Video D📱

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Copy for Video D✍️

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Yearly plans feeling overwhelming? Fear not, marketing friends! We’re all about breaking it down into bite-sized brilliance.

Calendar year gets the big picture, then we slice it into quarterly tactics, ready for action. This way, we stay focused, flexible, and ready to conquer every marketing mountain! ️

What’s your favorite way to plan your year?

Hashtags for Video D #️⃣

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#MarketingMindset #YearLongVision #QuarterlyQuests #StrategicSlices #ConqueringCampaigns #GoalGettersUnite #MarketingCommunity

Video E📱

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Copy for Video E✍️

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Quarterly deep dives? Absolutely! But let’s not forget the weekly & monthly pitstops. Measuring key metrics every step of the way helps us avoid detours and keep our progress on track.

Think of it as a map with mile markers, not just a vague destination.

What’s your favorite way to track progress?

Hashtags for Video E #️⃣

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#QuarterlyGoals #WeeklyCheckIns #MonthlyMomentum #DataDrivenDecisions #AvoidTheDetours #SmartTracking #ProgressOverPerfection

Publishing Schedule 📅

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Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.

 

Platforms:

  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.

 

Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.

 

Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.

 

Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.

 

Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.

 

Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.

 

By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.