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Susan Sly – Raw and Real Entrepreneurship

Podcast name

Ashley Stanford


Overcoming Entrepreneurial Depression: Ashley Stanford’s Journey from Ice Cream Social Co-Founder to Digital Marketing Maven


Susan Sly


January 8, 2024



Podcast Social Links

Quick links

Video A📱

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Copy for Video A✍️

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Facebook’s big bang – everyone scrambling to build their online presence, and suddenly I was the oracle!

My network turned into a social media beehive, buzzing with questions about profiles, posts, and pixels.

It was exhilarating to be the go-to guide, helping businesses navigate the wild frontier of digital promotion. 

Hashtags for Video A #️⃣

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#EarlyAdopterLife #SocialMediaPioneer #BuildingBuzzBeforeTheAlgorithm #NetworkOracle #FacebookEvolution #RememberMySpace? #FromMyspaceToMasterclass

Video B📱

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Copy for Video B✍️

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Used to think “young” meant “inexperienced” in business. Boy, was I wrong!

Turns out, fresh eyes and bold ideas have their own magic. My first gig – designing Facebook profiles?

Now it’s a thriving digital marketing empire! Every step – from pixel-perfect headers to strategic campaigns – built on the power of being a young learner in a fast-paced world.

What ageist hurdles have you overcome?

Hashtags for Video B #️⃣

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#YoungAndThriving #EmbraceTheLearningCurve #DigitalPioneer #BreakTheMold #ExperienceIsRelative #MarketingMastery #StartupSuccess

Video C📱

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Copy for Video C✍️

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Following the paths of others might feel like the fast lane, but true success rarely takes a well-worn route.

Sometimes, the most powerful journey begins with silence – a quiet space to define what “winning” actually means for you. When you listen to your own inner compass, the destination becomes less about external validation and more about building a life that resonates with your unique rhythm.

So, ditch the copycat trophies and embrace the quiet quest for your own definition of success. 

Hashtags for Video C #️⃣

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#InnerCompass #DefineYourWinning #SilenceIsGolden #AuthenticAmbition #UnconventionalPath #OwnYourStory #ForgeYourOwnTrail

Video D📱

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Copy for Video D✍️

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Confidence feels a million miles away? Start the journey right now!

Habit stacking’s your secret weapon – small wins, one on top of the other, whispering “you got this” to your inner critic.

Every accomplishment, no matter how tiny, builds that invisible fortress of self-belief.

Six months from now, you won’t even recognize the voice in your head – it’ll be cheering you on! 

Hashtags for Video D #️⃣

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#BuildYourConfidence #MicroVictoriesMatter #HabitStackingHero #UnleashYourInnerPower #SmallStepsGiantLeaps #InvestingInYourself #FutureYouIsFierce

Video E📱

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Copy for Video E✍️

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Holding off on the big leaps? No worries, confidence thrives on small victories too!

It’s about building trust with yourself, one tiny step at a time. Maybe it’s finally mastering that skill you’ve been putting off, or nailing a presentation you were nervous about.

Each win, no matter how small, adds another brick to your confidence wall. So, what’s your “small win” action today?

Let’s celebrate those daily steps towards unshakeable self-belief! 

Hashtags for Video E #️⃣

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#ConfidenceBuilding #SmallWinsMatter #BuildYourTrustMuscle #DailyHabitsBigImpact #FearlessFutures #ProgressNotPerfection #EmbraceTheJourney

Publishing Schedule 📅

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Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.



  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.


Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.


Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.


Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.


Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.


Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.


By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.