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Marketing Mistakes (And How To Avoid Them)

Podcast name

Ashley Stanford

Guest

Leveraging Social Tools For Effective Event Marketing With Ashley Cline | Ice Cream Social

Episode

Stacy and Ashley

Host

January 23, 2024

Date

 

Podcast Social Links

Quick links

Video A📱

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Copy for Video A✍️

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Mastered your marketing strategy? Congrats, but buckle up!

The real game is keeping it fresh. New audiences, evolving trends, unexpected twists – it’s all part of the ongoing quest.

So, how do you keep your marketing engaging, even when you’ve already saved the princess?

Hashtags for Video A #️⃣

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#MarketingNeverEnds #AlwaysLevelUp #EmbraceTheChallenge #KeepItFresh #EngagingStrategies #EvolvingAudiences #GameOn

Video B📱

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Copy for Video B✍️

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Wanna reach laser-focused audiences without breaking the bank?

Social media ads let you define your ideal customer down to the niche, then test at minimal cost before going big.

What’s your dream customer persona? Let’s find them together!

Hashtags for Video B #️⃣

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#TargetedAds #BudgetSmart #DataDrivenMarketing #ReachTheRightPeople #SocialMediaWins #MarketingExperiments #GrowYourBusiness

Video C📱

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Copy for Video C✍️

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Targeting the right audience is key to event success. From fun runs to lantern festivals, each event attracts a unique crowd.

So, before we dive in, tell me: who are you trying to reach with your next event?

Let’s make their experience unforgettable!

Hashtags for Video C #️⃣

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#AudienceInsights #EventStrategy #TargetedMarketing #FunRunFans #LanternLovers #CircusStars #MusicFestivalMania #ExperienceDesign

Video D📱

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Copy for Video D✍️

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Hitting the “Launch” button without clear goals? Hold your horses!

Digital marketing thrives on ambition, so take time to define your success story.

What’s that winning touchdown or celebratory confetti moment? Visualize it, then map your tactical sprint!

Let’s make your campaign a champion, not a confused wanderer.

Hashtags for Video D #️⃣

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#GoalSettingMatters #DigitalMarketingGoals #SuccessMetrics #StrategicPlans #WinningCampaigns #MarketingMindset #ResultsNotRocketScience

Video E📱

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Copy for Video E✍️

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Budgeting blues? Triple-check those ad platform numbers!

We’ve all seen those buggy moments in ads managers, and a misplaced digit can mean big spend headaches.

So before hitting launch, give those budgets a triple take – save yourself the stress and keep your ROI singing!

Hashtags for Video E #️⃣

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#BudgetDoubleCheck #AdsManagerQuirks #SaveTheSpend #ROIHarmony #MarketingZen #DataDiligence #NumbersGame

Publishing Schedule 📅

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Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.

 

Platforms:

  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.

 

Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.

 

Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.

 

Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.

 

Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.

 

Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.

 

By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.