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Influential Entrepreneurs with Mike Saunders, MBA

Podcast name

Ashley Stanford


Interview with Ashley Cline, Digital Marketing Consultant Vice President & Co-Founder of Ice Cream Social

Mike Saunders


June 25, 2023



Podcast Social Link

Quick links

Video A📱

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Copy for Video A✍️

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Who knew digital marketing was basically a high-score chase?

Just like in my favorite RPG, it’s all about constant optimization, finding hidden levers, and strategizing for long-term growth.

Every tweak, every A/B test, another boss defeated, another level up for my clients’ businesses. 

Hashtags for Video A #️⃣

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#marketinggamification #growthmindset #alwaysbetesting #dataismyweapon #levelupyourbusiness

Video B📱

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Copy for Video B✍️

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Organic buzz & word-of-mouth bring visitors back to your site, pixel ’em up, nurture with an email opt-in, and watch all your marketing channels rise together.

Lower CAC, happier customers. Who needs a bullhorn when you have the ocean? 

Hashtags for Video B #️⃣

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#OrganicMarketing #WordOfMouthPower #PixelPerfect #EmailNurturing #CACReduction #MarketingHarmony #GrowWithTheTide

Video C📱

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Copy for Video C✍️

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Forget custom checkout code struggles!

Our referral platform integrates seamlessly with ANY checkout, even yours. We build impactful campaigns, get you launched, and empower your customers to spread the word organically.

Set it, relax, and watch your referrals skyrocket!

Hashtags for Video C #️⃣

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#referralmarketing #easysetup #customcheckout #growthhacking #customeradvocacy #ecommerce #automate

Video D📱

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Copy for Video D✍️

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Building anticipation for our opening day launch! We’re crafting exclusive email sequences triggered by lead gen form signups, giving them a sneak peek at the exciting experiences awaiting them.

Don’t miss out on the buzz – register now and be the first to know!

Hashtags for Video D #️⃣

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#OpeningDayCountdown #ExclusiveContent #PreLaunchExcitement #GetHyped #LimitedSpotsAvailable

Video E📱

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Copy for Video E✍️

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First-hour frenzy fueled by pre-launch engagement! We curate an info blast of emails, texts, and promos the moment our doors open, driving explosive sales and building a warm audience for post-launch outreach.

This win-win strategy ignites momentum and ensures no customer misses out!

Hashtags for Video E #️⃣

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#marketingmagic #launchstrategy #earlybirdgets #customerengagement #personalizedtouch #salesgrowth #nevermisssale

Publishing Schedule 📅

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Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.



  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.


Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.


Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.


Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.


Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.


Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.


By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.