Podcast Content Studio

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Podcast name

Ashley Stanford


45. Your Guide to a Rockstar Event Marketing Strategy with Ashley Cline

Amanda Ma


Oct. 19, 2022



Podcast Social Link

Quick links

Video A📱

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Copy for Video A✍️

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Ditch the scattershot approach! Invest your marketing budget in laser-focused lead gen campaigns. Attract attendees who are truly interested in your event, not just casual scrollers.

With $5k on Facebook ads, you can snag qualified leads for a fraction of the cost.

Remember, quality > quantity when it comes to event marketing. 

Hashtags for Video A #️⃣

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#EventMarketing #LeadGen #TargetedAds #ROI #SmartSpending #EventSuccess

Video B📱

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Copy for Video B✍️

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Grew up with one video game, mastered it inside and out. But the real fun?

Inventing new challenges, and side quests.

That’s how I approach marketing too – dive deep, understand every facet, then craft unique experiences that surprise and engage.

Hashtags for Video B #️⃣

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#MarketingMindset #CreativeProblemSolving #StorytellingPro #EventMarketingGuru #UnleashThePotential ✨

Video C📱

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Copy for Video C✍️

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Event managers know the pre-show jitters! Juggling operations, marketing, and sales can feel like a three-ring circus.

We get it! That’s why our organization helps you orchestrate flawless events, from logistics to last-minute promo blasts.

Let’s take the stress off, so you can focus on creating unforgettable experiences. ✨

Hashtags for Video C #️⃣

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#EventPro #StressFreeEvents #OperationsSimplified #MarketingMadeEasy #SalesSupport #EventManagementPartner #YourSuccessIsOurStage

Video D📱

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Copy for Video D✍️

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Pump up the pre-sale buzz! Three weeks before launch, we kick off lead gen campaigns (think Facebook ads, emails, and SMS) with a landing page offering VIP access.

Score exclusive pricing, early bird perks, and more! Want in? Link in bio!

Hashtags for Video D #️⃣

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#EventMarketing #LeadGen #VIPList #EarlyBirdGetsTheWorm #ExclusiveOffers #LimitedSpots #DontMissOut

Video E📱

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Copy for Video E✍️

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Forget chasing tactics, let’s chase leads!

Building your email list, no matter the angle, is the ultimate growth hack. Secret offers for existing customers, early access for new ones – it’s all about those fresh inboxes.

Let’s prioritize email capture, shall we?

Hashtags for Video E #️⃣

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#ListBuildingLove #FutureClientsAhoy #EmailMarketingMagic #GrowthHackingTips #GoodbyeTacticsHelloLeads

Publishing Schedule 📅

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Guest Star Galore: Social Media Strategy for Your Podcast Appearances

Goal: Leverage your guest interviews on other podcasts to amplify your voice, reach new audiences, and strengthen your brand presence.



  • Snackable soundscapes: Focus on platforms built for audio snippets like Instagram Stories, TikTok, and LinkedIn.
  • Visual power-ups: Adapt clips for wider reach on platforms like Facebook and YouTube by adding dynamic visuals and text overlays.


Content Themes:

  • Golden nuggets: Share your most impactful insights, actionable tips, or thought-provoking moments from the interview.
  • Debate highlights: Spark conversation with snippets of interesting discussions or friendly disagreements you had with the host.
  • Behind-the-scenes whispers: Offer viewers a sneak peek into the interview process, your interactions with the host, or any unexpected turns the conversation took.
  • Unexpected laughs: Highlight funny bloopers, witty remarks, or heartwarming moments that showcase your personality and charm.
  • Community crossovers: Share your experience being a guest, mention the podcast you were on, and tag the host to build connections.


Publishing Schedule:

  • Short & sweet: Aim for 3-5 audio clips per week, keeping them under 30 seconds for maximum impact.
  • Spreading the spotlight: Rotate between clips from different interviews to avoid over-promoting any one podcast.
  • Targeted timing: Schedule posts around the launch or peak listening times of the podcast you appeared on for additional reach.


Engagement Strategies:

  • Compelling captions: Briefly introduce the context of the clip, entice viewers to listen to the full interview, and tag the host for collaboration.
  • Visually tempting: Use eye-catching graphics, quotes, or teasers from the full interview to grab attention on non-audio platforms.
  • Polls & Q&As: Continue the conversation sparked in the interview by asking the audience their thoughts or posing related questions.
  • Call to action: Encourage viewers to follow you on your own podcast, website, or social media channels.


Measurement and Optimization:

  • Track engagement metrics: Look at completion rates, shares, mentions of the original podcast, and click-throughs to your content.
  • Analyze audience feedback: Monitor comments, messages, and poll results to understand what resonates and identify potential areas for improvement.
  • Refine your cuts: Experiment with different clip lengths, audio editing techniques, and visual styles to optimize engagement and showcase your best moments.


Bonus Tips:

  • Trailer magic: Create short promotional clips using your interview snippets to attract listeners to the full episode on the other podcast.
  • Host shout-outs: Show appreciation by publicly thanking the host and podcast for having you on.
  • Cross-podcast collaborations: Team up with the host for joint social media promotions or even a future interview swap.


By strategically sharing your podcast guest appearances with engaging audio snippets and visuals, you can gain an influx of new listeners, foster relationships with fellow podcasters, and solidify your position as a valuable voice in your niche.